Strategic Growth Planning

SITUATION

A major food company had always treated foodservice as a subsegment of retail, due to their unique and captive distribution system.

PROBLEM

Competitors were capturing market share in foodservice by utilizing specific foodservice distribution and bulk product packaging designed for the market.

SOLUTION

We analyzed the client’s sales data, conducted original research with the trade and revealed significant opportunities with only slight change required. We developed the internal structure and organization to focus on foodservice with product packaging adaptations better suited for this market.

BENEFITS

The client was able to embark on a $200 million growth program within this market.