Recovery from Great Recession

SITUATION
Established Company didn’t fight to keep their market share during the recession, instead believing they were doomed by circumstance.

 PROBLEM
Very creative female founder is shy and reserved; husband has a fulltime job but manages the books. No one handling sales, no one negotiating with prospects, no follow-up.

 SOLUTION
Two-day workshop to uncover the problems and create a 5-year strategic plan putting some hope back into the founder’s mental state. Husband takes more responsibility for keeping her focused. Hired a salesperson for local growth and tele-sales. Implemented CRM for tracking.

 BENEFITS
Achieved the 5-year goals; they called with check-ins during that time. Then in 2019, called to ask for help with marketing and getting to the next level. Within 6 months we rebuilt their website to optimize B2B growth, focused on a very few large target accounts and closed one of them for a 33-50% increase in 2020.

For more information, contact Deb Mazzaferro at 727-258-8015 or [email protected] .