Rapid Product Improvement and Acceptance Shift for Start-Up

SITUATION
Small start-up snack chip brand had high hopes for a new line targeted at healthy eaters, but a nagging perception as junk-food was limiting success.

 PROBLEM
Company was stumped as to why a healthy chip line was underperforming and was unable to balance the ingredients to provide both a healthy eat experience and deliver on the taste that their consumer base expected.

SOLUTION
CJB carried out rapid consumer testing to identify core consumer values. Under direction from consumer feedback and experience, CJB used new technology to reduce sodium levels and improve base formula taste and texture. In a matter of weeks, CJB and team lowered the sodium level by over 25% and improved base flavor and ingredient components to better fit the consumer expectation.

BENEFITS
Immediate improvement in consumer acceptance and the continuation of a previously underperforming line into one of the most successful products in the Client’s portfolio.

For more information, contact Carlos Barroso at 214-649-6640 or [email protected].