Rapid Development of Baked Goods for Confectionery Company
SITUATION
A chocolate and confectionary company needed several types of baked goods for a new market.
PROBLEM
The company had not previously developed such baked good products for its business, and needed it done quickly.
SOLUTION
In a matter of weeks, we developed gooey chocolate-espresso brownies, chewy peanut butter chocolate-chip cookie bars, and moist double-chocolate muffins for the market using a variety of the company’s own delectable chocolates.
BENEFITS
Customers immediately began to purchase these new baked goods with abandon, the sales of which then became a significant driver for increased chocolate bar sales in the same market, boosting overall sales by >40%.
For more information, contact Alan McClure at 573- 268-7859 or [email protected].