Placing the Best R&D Bet on Health and Wellness

SITUATION
Large European ingredient company had an impressive portfolio of technologies from their R&D efforts in the Health and Wellness space. However, they were not sure how to prioritize which technologies would mostly like be of interest to CPG companies.

 PROBLEM
Lack of rigorous system for prioritizing technology bets and lack of knowledge from an “insider” about how decisions are made at CPG companies made it difficult for the client to know where to place their bets.

 SOLUTION
Working with leadership and conducting internal evaluations, CJB helped the Client develop a strategy to prioritize their R&D bets to meet CPG needs for health & wellness products.

BENEFITS
Ingredient company has grown to become the leading producer of innovative and useful ingredients in the health and wellness space.

For more information, contact Carlos Barroso at 214-649-6640 or [email protected].