New Snack Product Tapping into “What Do Women Really Want?”

SITUATION

An unmet need existed/exists in the afternoon snacking arena, especially for women.

PROBLEM

Extensive focus groups indicated that women know what to have for breakfast and lunch, but felt confused and frustrated in finding a satisfying afternoon snack.  They did not want to ‘ruin their day’ or ‘lose control’, but did want something healthy-indulgent.

SOLUTION

THE 4:00 COOKIE! — created to offer the perfect ‘satisfy-your-craving’ snack.  It is all right to crave something sweet, but you must eat the right snack.  Anything with white sugar or white flour just increases the cravings.  Thus, the 4:00 Cookie is made with whole grains, a low-glycemic sweetener and slow-absorbing nuts, oats and flax.

BENEFITS

Still a start-up business (mine!), the company has generated a core following of avid consumers, and significant interest from such retailers as Costco, QVC, HSN and a multitude of small coffee bars, fitness centers and gourmet stores.

The challenge of scaling up/manufacturing still remains its core issues. www.4oclockcookie.com

For more information, contact Debra Holstein at 914-645-5073 or [email protected].