New Brand and Concept to Market in 12 Months

SITUATION
A large CPG company was looking to enter the kids’ healthy snacking category but did not have the internal resources to identify the most relevant entry point and execute quickly and efficiently.

PROBLEM
The better-for-you snacking category, especially for kids, is saturated and filled with confusing claims that are challenging for consumers to understand. Even though there are many better-for-you snack products on the market, not all deliver on the taste kids and parents demand.

 SOLUTION
We leveraged our internal Culinarians and Food Scientists to develop a wide range of healthy snacking prototypes to test with consumers. In a robust iterative qualitative consumer co-creation, our team aligned on the concepts with the highest potential and fine-tuned the benchtop prototypes. This rapid testing methodology allowed our clients to gain insights on consumer pain points, product guardrails and in-markets points of difference. In collaboration with the Client, our commercialization team identified a co-manufacturer and managed multiple line trials and a small production run for a regional test market.

BENEFITS
Developed, tested, refined, and launched a new product and brand in 12 months. During this process we also developed 5 other product territories to build a 5-year product pipeline. Typically, this would have required a three-year process for this large CPG company.

For more information, contact Aimee Leigh Davis at 415-727-0329 or [email protected].