New Bakery Owner Rebuilds Bakery Brand with growth plans in airport

SITUATION

New owner, former nurse, takes over established downtown French Bakery in the Midwest, with the intention to build 2 more locations and open at the city airport.

PROBLEM

Revenue and profit are flat. Business lost it’s former glory. Owner needs mentoring, education and guidance on business development, staff hiring, retaining and developing the team. Opportunity to expand operation to national airport works only if operation is healthy.

SOLUTION

Assess business in every aspect:  Brand, financial stability, operations, quality control, revenue sources, and customer service. Review sales growth potential, and training habits. Built strong marketing, PR and social media habits with clear, concise messaging.

BENEFITS

Long term plan complete with new equipment, higher operating standards, tight costing structure. All items led to 15% growth 2019, 10% growth in the pandemic. Profits expand from 1% to 6% over 4 years.

For more information, contact Martha Lucius at [email protected].