Menu Analysis

SITUATION
A multi-unit, multi-state operator couldn’t determine how to simplify their menu

PROBLEM
With locations in 7 states, menus were lacking unity and focus.

 SOLUTION
We analyzed the product mix and percentage of revenue for every menu item offered for each location independently. We then consolidated the product mixes by State to identifying the top and lowest sellers. In addition, we incorporated labor to product each item in additional to food and paper costs to make our recommendations. This enabled the company decisions to be based on the numbers and not a feeling.

BENEFITS
Improved revenue, COGS and labor costs that resulted in increased profitability. An indirect result was also a unified marketing message in each State.

For more information, contact Mark G. Moeller at (203) 513-2432 or [email protected].