Marketing Support for In-Store Distribution

SITUATION
Petit Pot gained distribution at 125 test stores at Walmart and 150 test stores at Publix. If they met their category buyer’s velocity requirements, they would be able to expand their distribution at these retailers and grow their business tremendously.

PROBLEM
In a short time frame, Petit Pot needed to demonstrate strong marketing support for their in-store distribution and drive awareness & trial of their products. If they didn’t perform well on-shelf, they risked discontinuation. They also had a very limited budget so making sure every dollar was effectively and efficiently spent was imperative.

SOLUTION
We developed an integrated marketing campaign, encompassing digital marketing and shopper marketing, to drive awareness and trial of Petit Pot’s products. The geo-targeted and retailer-tagged Google, Facebook, and Ibotta campaigns were launched in six weeks to coincide with the brand’s high season. We managed the whole campaign from end-to-end, including creative development, media planning, campaign optimizations, consumer targeting, and report analysis.

BENEFITS
With just a small budget, Petit Pot’s sales jumped 15% after the digital and shopper marketing campaigns launched, leading to 10x expanded distribution at Walmart and Publix

For more information, contact Christie Lee at 516-967-8810 or [email protected].