High-End Microwaveable Meal

SITUATION

Develop a line of high-end quality single tray meals that are visually appealing. The goal was to create a self-contained, microwaveable, and versatile application for fresh & frozen meals.

 PROBLEM
Microwaveable cooking / re-heating at the time (early 2000’s) had limited solutions & often created hot spots (resulting in burned product areas) during the cooking process. Additionally, raw vegetables & seafood were not used as the technology did not exist to create a high-end microwaveable product.

 SOLUTION
Our expert team sourced a packaging solution including microwaveable film with specialized venting technology, tray sealer providing a “peelable” weld on seal, as well as a domestic supplier to custom fabricate containers that work together with the film adhesive and can withstand over 1 bar of pressure during the cooking process.

BENEFITS
Very successful product-line with a lifetime revenue of over $85M. The pressure-cooking technology created numerous benefits including fresh & frozen application, fast cooking of seafood, green vegetables retaining their natural color, ability to cook a medium rare boneless lamb loin dinner in the microwave and most importantly we achieved all of this without hotspots!

For more information, contact Michael Stark at 917-397-1837 or [email protected].