Franchise Network Expansion

SITUATION

A franchisor, operating and franchising a chain of several hundred specialty retail stores wanted to aggressively expand their franchise store universe.

PROBLEM

The company had made an early entry into a new market niche and was able to grow their franchise, in the previous ten years, facing little or no competition.  That opportunity was no longer available, as other franchisors and independent operators had aggressively moved into the market in recent years.

SOLUTION

We created a new, fully-integrated franchise development program with a portfolio of multi-media marketing, advertising, trade show and collateral materials.  As a result, 100 new franchise locations were developed within two years (a growth rate in the top 2% of all franchise organizations).

BENEFITS

Annual system-wide revenue gains in excess of $15 million were achieved.

For more information, contact Michael Stark at 917-397-1837 or [email protected].

For more information, contact Ibrahim Musa at 347-874-2907 or [email protected].

For more information, contact Carolina Vazquez Mitchell at 213.769.7843 or [email protected].

For more information, contact Doug Zeif at [email protected].

For more information, contact Alexander R. Safyan at 310-299-5500 or [email protected] .

For more information, contact Martha Lucius at [email protected].

For more information, contact Fred Coutts at 206-423-6646 or [email protected].

For more information, contact Hamed Vatankhah at (514) 746-0132 or [email protected].

For more information, contact Aimee Leigh Davis at 415-727-0329 or [email protected].

For more information, contact Naveen Gupta at +91-9873405831 or [email protected].