Fast Food Sales Building

SITUATION

A chain of bagel stores enjoyed strong sales in the morning time segment.

PROBLEM

The client was looking to increase sales with minimal additional operating expenses.

SOLUTION

We created a program to utilize the existing labor and capture sales during the lunchtime segment. Components included research, product development and advertising. Special incentives were given to morning customers to visit the stores for lunch. Creative and fun contests were developed that resulted in free publicity. In store events took place to build brand identity and increase customer traffic and sales.

BENEFITS

The bagel chain became the leader in lunchtime sales (based on sales % by store). Further, personnel costs increased only slightly as very little additional labor was needed. Overhead such as rent and utilities stayed the same and therefore were maximized. Further, new lunchtime customers were converted into morning customers.

For more information, contact Steve Stallman at [email protected].