Development of Unique Ice Cream Flavor for Beloved Ice Cream Maker

SITUATION
An ice-cream maker was interested in developing an exclusive, never-before-seen flavor that it hoped would become a huge crowd favorite.

PROBLEM
Countless ice-cream flavors had already been developed and marketed by this company and its many competitors, making it difficult for the ice-cream maker to conceive of a product that would be both new and popular.

SOLUTION
Drawing from a list of popular ice-cream ingredients and inclusions, we traced them back to their foundations to create an exciting new chocolate flavor concept. First, we sourced and custom-roasted cocoa beans and developed a special sea-salt-spiked butter toffee. We then combined it all into a butter-toffee-coated cocoa-nib crunch to be incorporated into the ice-cream company’s luscious vanilla base.

BENEFITS
This fresh and exciting new flavor included several beloved characteristics (crunchy, chocolaty, and caramelly), and was a true study in the power of dynamic contrast. And the ice cream quickly rose in popularity to become one of the brands top 3 selling flavors.

For more information, contact Alan McClure at 573- 268-7859 or [email protected].