Development of a New Range of Coffee-Containing Products for a Regional Specialty Coffee Roaster

SITUATION
A coffee roaster was interested in expanding their brand exposure by partnering with specialty food manufacturers/copackers to feature their own roasted coffee in chocolate bars, a hot mocha beverage, and a beer.

PROBLEM
The roaster did not have the product formulation experience necessary to develop this full range of products.

SOLUTION
We formulated two unique chocolate bars and a proprietary chocolate ingredient for use in the hot mocha beverage—all produced by a copacker–and worked together with the roaster and a regional brewery to develop a special seasonal beer with the roaster’s coffee included.

BENEFITS
Our work led to multiple new revenue streams for the roaster, and grew their brand significantly, well beyond the constraints of the specialty coffee industry.

For more information, contact Alan McClure at 573- 268-7859 or [email protected].