Develop the Chip to Take Down Kettle Brand

SITUATION
Major food CPG company wants to increase market share of salty snack category in Australia.

 PROBLEM
How do you create a product that can compete with the dominate Kettle brand?

 SOLUTION
Chef-to-Shelf development and launch of new hard bite potato crisps in Australia using new-to-the-world technology for producing a unique and superior hard bite potato chip.

BENEFITS
In two years became the number one crisp, surpassing the Kettle brand.

For more information, contact Carlos Barroso at 214-649-6640 or [email protected].