Consumer Product Red’s All Natural

Situation

Red’s All Natural sought to expand its frozen food products beyond wholesome burritos and burrito bowls by tapping into the riced cauliflower trend while leveraging its current manufacturing capabilities and ingredient vendors.

Problem

The company asked us to develop three trend-inspired frozen riced cauliflower bowl entrees that reflected Red’s brand promise and seamlessly fit into its manufacturing line within an expedited timeline.

Solution

A competitive analysis of the natural frozen single serve meal contemporary trend forward territories for us to explore with Red’s All Natural. Once the target flavor profiles were determined and a design brief created, Helmsman optimized ingredient sourcing to complement those currently being utilized by Red’s to expedite timing and maintain efficient cost parameters. Three riced cauliflower bowl prototypes were swiftly developed in collaboration with the Red’s All Natural team to meet strict nutritional guidelines and cost targets while still delivering bold, on-trend global flavors and an appealing texture

Benefits

Red’s launched its Chicken, Cilantro and Lime; Chicken Teriyaki; and Chicken Tikka Masala Riced Cauliflower entrees within eight weeks of project kickoff. Red’s successfully increased overall brand market share in the frozen aisle with gluten-free, high-protein convenient trio of meals ready-to-heat

For more information, contact Mark Haas at 510-671-8300 or [email protected].