Consumer Product Rebranding

SITUATION
A small company in Wisconsin set out to revolutionize a very traditional and stagnant sauerkraut market by putting sauerkraut into a convenient squeeze bottle. It was a tremendous, innovative product, but ineffective branding, lack of an engaging story, limited resources to invest, and packaging that didn’t stand out on the shelf led to the company being purchased.

PROBLEM
The new owner was well equipped to relaunch the brand on a national scale, but the many shortcomings of the original brand needed to be addressed.

SOLUTION
We developed an entirely new brand from the ground up. We began at the foundation, establishing a new brand position, name, identity, and an iconic character with a big, bold personality to build a dynamic story around. We created a bright, colorful packaging design for three initial products, a retail floor display, a robust ecommerce website, sales tools (sell sheets, business cards, etc.), and a variety of other items to prepare the brand for a successful relaunch.

BENEFITS
The new brand was reintroduced at the Fancy Food Show and garnered immediate attention. The subsequent national launch was a success, and the brand is experiencing steady year-over-year growth. Now, with a firm retail presence, the brand is expanding its sales strategy to include Amazon and other online retailers, as well as foodservice, big box stores, and other opportunities.

For more information, contact Josh Schipkowski at 314-325-2502 or [email protected] .