Consumer Product Miss Jones Baking Co.

Situation

Miss Jones Baking Co. wanted to re-formulate its existing line of organic brownie and cake mixes for improved consumer acceptance and in-home baking experience.

 Problem

Key ingredients for improved flavor and performance needed to be resourced.

Solution

Starting with the existing formulations of Miss Jones Baking Co.’s recipes, we focused on the functional properties of mainstream conventional category leaders and we were able to replicate key attributes, by incorporating alternate organic ingredients to yield enhanced crumb structure.

 Benefits

Miss Jones received three National Awards

  1. Best Brownie Mix – USA Today 2016
  2. Best White Cake Mix – USA Today 2018
  3. Best White Cake Mix – Southern Living 2018

For more information, contact Mark Haas at 510-671-8300 or [email protected].

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