Castle Importing. Branding Fine Cheeses and Olive Oils for Retail.

SITUATION

Castle’s company name is derived from the family’s hometown of Castellammare del Golfo in northwest Sicily. The name means, “Castle by the Sea.”

Their business started by processing all of the standard sizes of hard Italian cheeses and then expanded into other products that included Custom Blending, Private Label programs, as well as, a line of high quality Mediterranean olive oil products.

They were now ready to launch several Extra Virgin Olive Oils brands and cheeses into retail for themselves.

CHALLENGE

• Position a brand that embodied both Old World Italian charm and high quality
• Upscale packaging solutions needed for specialty foods in a competitive marketplace
• Outdated website with old packaging that didn’t communicate a strong quality brand

SOLUTION

When it was time to take their olive oils and cheese products to the specialty retail market, they contacted us to develop a design solution to portray their very high quality products and make them pop on the shelves of specialty stores.

• Logo design for Pastore, Segesta and Piano Del Principe Retail Brands
• Package Design for Flexible Bags, Plastic Cups, Metal Tins and Bottles
• Trade Show Booth Design
• Food Photography / Art Direction
• Website Design and Development
• E-commerce Shopping Cart

BENEFITS

• Elegant packaging on the outside that communicated the quality inside
• Enhanced retail presence and competitive advantage
• Increased market awareness and appreciation of their products
• We’re proud to note that Castle Importing has reported a 20% increase in retail sales since we re-designed the Segesta Brand Packaging.

For more information, contact Laura Missioreck at 310-798-2711 or [email protected].