Branding Those Who Rock. A Back Stage Pass to Rock & Brews Restaurant.

SITUATION

Rock & Brews Restaurant is an energized dining concept offering affordable, quality American comfort food and an amazing selection of 52+ brews on tap, while immersing guests in a family-friendly rock ‘n’ roll experience like none other. Classic rock posters, flags and graphics fill each location along with a “wall of rock” that varies from location to location. Video screens play concert style music videos all day long from your favorite legends of rock and roll.

CHALLENGE

• Integrate existing brand assets into the new strategy

• Develop a brand strategy that was scalable for growth in new franchise markets

• Create a consistent brand message that would cross multiple marketing channels (retail, web, mobile)

SOLUTION

• Mobile App UI Design

• Website Design, Development, and Management

• Merchandise Concepts

• Art Direction of Styling and Food Photography

• Concept and Design of All Restaurant Menus

• Design of all Branded Restaurant Paper Goods (from coffee sleeves to pizza boxes)

• Design and Marketing Support for all Brand-Wide In-Store Promotions

• Brand strategy review and establishment of a Brand Guide

BENEFITS

• In-store marketing promotions that increase visibility and sales across the brand

• Highly trafficked interactive website that ranks with all popular search engines

• More consistent and recognizable visual brand

We were hired as their full service, out-sourced creative agency and the number of locations have tripled since we started, with 2 locations in LAX airport, one at the AT&T center in Dallas, and two locations in Los Cabos, Mexico. Rock & Brews was named one of the top 10 fastest growing small chains in America by Restaurant Business and they don’t show evidence of slowing down

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For more information, contact Laura Missioreck at 310-798-2711 or [email protected].