Brand Expansion into New Product Category

SITUATION

An established pasta sauce brand was purchased by a major Fortune 100 Corporation, and needed to expand its sales, reach and capabilities into a new category.

PROBLEM

The brand wanted to offer main meal kits to expand upon its pasta sauce and trusted authentic heritage.

SOLUTION

We worked with brand management to create classic frozen meal kits, including branding, product format and flavors.

BENEFITS

The brand expanded its reach, target audience, mealtime offerings and sales, by approximately 30%.  The brand became known for far more than just a pasta sauce; it could be a meal solution.

For more information, contact Debra Holstein at 914-645-5073 or [email protected].