Beverage Brand Case Study

SITUATION
The beverage CPG brand, let’s call it “Beverage Co.”, had been in business for over a decade, offering a range of products in the health and wellness category. However, they had been struggling to keep up with the changing tastes and preferences of consumers, and their sales had plateaued in recent years.

PROBLEM
Beverage Co. realized they needed to innovate and introduce new products to stay relevant in the market. They had some ideas for new products but didn’t have the expertise or resources to develop and launch them. Additionally, they had concerns about their existing supply chain and manufacturing partners’ ability to scale.

 SOLUTION
Beverage Co. reached out to CalNutri, Inc. to leverage their expertise in product development and manufacturing services. CalNutri provided the following services to Beverage Co.:

Optimization of Existing Products:

CalNutri’s team analyzed Beverage Co.’s existing product portfolio to identify areas of improvement. They conducted sensory evaluations, taste tests, and nutritional analysis to optimize the formulation of existing products.

Compliance with FDA and cGMP Standards:

CalNutri’s team ensured that all products developed and manufactured for Beverage Co. complied with FDA regulations and cGMP standards. They conducted regular audits of the manufacturing facilities to ensure compliance with these standards.

Vetting of New Suppliers and Contract Manufacturers:

CalNutri’s team also vetted new suppliers and contract manufacturers for Beverage Co. to ensure that they were capable of meeting production demand and maintain the quality safety standards.

Supply Chain and Manufacturing Partner Management:

CalNutri’s team helped Beverage Co. streamline and manage their supply chain and manufacturing partners to ensure timely and efficient production of their products. They also worked closely with Beverage Co. to manage forecasting and inventory management to avoid stock-outs and overstocking.

  BENEFITS
CalNutri’s services were instrumental in helping Beverage Co. innovate, optimize, and improve the quality of their products. The expertise of CalNutri’s team in product development and manufacturing services helped Beverage Co. successfully launch new products, improve existing products, ensure regulatory compliance, and manage their supply chain and manufacturing partners. This partnership allowed Beverage Co. to focus on their core competencies while relying on CalNutri’s expertise.

For more information, contact David Ackerman at 209- 605-3313 or [email protected] .