Meal Replacement Shake Formulation & National Launch

SITUATION
The 80-year-old pioneer in the marketing of natural Protein Drink Powders was bought by private equity owners who wanted to rapidly expand sales into the Food / Drug / Mass channel.

 PROBLEM
Selling traditional health food store SKU’s in a new channel might jeopardize trade and consumer perceptions of the products’ natural origins.

 SOLUTION
Hazlin created an entirely new mass / food channel brand targeted for weight loss and cholesterol reduction, while maintaining a strong connection to the company’s long heritage of products formulated with natural ingredients.  The new brand was a scientific formulation supported by strong, clinical study evidence and health claims approved by the FDA.

 BENEFITS
The brand gained national marketing exposure in 20,000 doors of Food / Mass distribution, eventually becoming the market share leader.

For more information, contact John Hazlin at 714-904-2510 or [email protected].