Creating New Line Extensions for Major Brand

SITUATION

The leading pasta sauce brand, although hugely successful, needed to offer a complete (and organized) line of sauces for maximum market potential.

PROBLEM

The challenge included generating a new sub-brand of pasta sauces, which would incorporate an Italian-American image and offer a compelling new collection of sauces.

SOLUTION

We created a new sub-brand with lively, flavorful, robust flavors, which still thrives 15 years later.

BENEFITS

The new line enhanced the brand’s authentic image, offered a range of six new flavors and increased the brand’s sales by approximately 30%.

For more information, contact Debra Holstein at 914-645-5073 or [email protected].