Antioxidant Beverage Branding for Warehouse Club Stores

SITUATION
Marketing Naturals was retained to help a direct seller to chiropractors and medical practitioners with brand building.  The company needed to re-position a natural antioxidant beverage for launch into retail food stores.

 PROBLEM
The company had a limited marketing budget and had never sold in a retail store environment.

 SOLUTION
The product was re-named and re-formulated for improved taste.  Initial marketing launch in Costco stores was supported by in-store demos, allowing consumers to understand the key product benefits and actually experience the taste.

 BENEFITS
The initial sell-through was a big success and product sales were expanded into broadscale Food / Mass distribution.  Marketing Naturals assisted senior management in a variety of brand building efforts ranging from competitive analysis, naming and positioning to website copy development and in-store demo promotion planning.


For more information, contact John Hazlin at 714-904-2510 or [email protected].

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