Joy C. Shefter, Business Consultant Miljoy Ent., Inc. P.O. Box 897 Beverly Hills, CA 90213 Phone: 310.275.2371 Fax: 310.275.2371 E-mail: joyshefter@earthlink.net Web: www.miljoyent.com Ms. Shefter, co-founder of Miljoy Enterprises, offers professional business assessment and cutting-edge solutions for turn-around situations, profitability growth planning and implementation in the food, service, entertainment, and restaurant industries. She provides ideation and analysis in many areas including concept and product R & D, personnel evaluation, training and hiring practices, operations analysis and solutions, marketing, and procurement. Clients include hotels, fast food, restaurants and cafés, inns, universities, caterers, entertainment companies, venture capitalists, and service industry leaders. She has an intimate understanding of entrepreneurial as well as corporate businesses. She began her career with her own catering/special events business, added kitchen design and then food styling to her arsenal. Additionally, Ms. Shefter has eighteen years of marketing and general management experience in food including two years employment at Paramount Studios as Executive Director of Food and Beverage and nine years with Business Enterprises at UCLA as Manager of Special Events/Catering. In both positions she improved profitability, streamlined operations, and developed and introduced new products that turned cost centers into profit centers. Ms. Shefter efficiently and effectively conducts consulting assignments, expedites the solution process, and enhances service delivery by utilizing her extensive specialty resources within the industry. She was a featured speaker at "Off Prem" National Seminars on menu development and marketing and has authored several professional articles. Ms. Shefter holds an MBA from University of Southern California, a BS from Case Western Reserve University (CWRU), and is a graduate of the Cleveland Institute of Art. She has three national awards for menu design and promotional materials and currently serves on both the national and local alumni boards of Case Western Reserve University. Selected business activities conducted in food-oriented markets include: New Product Development Concept and Product Development Concept and Product Evaluation Prototype Testing and Market Potential Market Research Consumer Evaluations Pricing Sensitivity Strategic Planning Strategic Review Competitive Analysis New Market Entry/ Opportunity Analysis Select List of Clients: ARA Business Enterprises UCLA Café Cafe FedEx Corporation Global Storage Inc. Lisa Ekus Public Relations Marriott Corporation Network Courier Services Paramount Studios Paramount Stock Footage Library Pepperdine University Servomation Susan Powter Show The White Gate Inn Tiara UC Irvine Weller Grossman Productions William Morrow Publishing Woody Fraser Productions Professional associations: IACP - International Association of Culinary professionals, Women Chefs and Restaurateurs (WCR), CWRU Marketing/Communications Development Group, Meeting Professionals International (MPI), Les Dames d’ Escoffier Los Angeles Board Member, Southern California Culinary Guild.