Restaurant Brand Awareness

Situation

A large Chinese Restaurant chain was expanding nationally and wanted to increase consumer awareness about their excellent quality control and consistently good-tasting, quick-service meals.

Problem

They wanted to reach busy executives, homemakers and college students who were too busy to cook a fast, tasty meal.  They also wanted to increase their brand recognition and, ultimately, increase sales, while keeping their promotional cost down.

Solution

We developed a series of promotions to draw attention to the chain’s new openings, as well as participating in community events, getting our key points in about the quality of the chain’s operation and tasty food with stories in the press and interviews on TV and radio.

Benefits

They increased their brand awareness in the various cities we targeted with our promotional activities, which helped increase their customer base and resulted in a significant increase in sales.

For more information, contact Leo Pearlstein, 323-938-3300, www.leeassociates.com.