Trade Research

Situation

100-year old food company was looking to revitalize their product, even though the brand and category were consistently growing 15% annually.

Problem

They couldn't see alternatives and didn't believe the product could have other significant possibilities.

Solution

We provided dozens of examples of small (unknown or lesser known) companies who were offering exciting and successful alternatives - in terms of ingredients, packaging, preparation, and usage. We also detailed extensively how the client had the "perfect" food for today's customer - a perspective that the client had not previously recognized - and how they could exploit this new avenue without jeopardizing their existing customer base.

Benefits

This information resulted in the added benefit of rejuvenating the company's product-line with numerous possibilities that they had previously been unable to see.

For more information, contact Seena Sharp 310 379-5179 ssharp@sharpmarketintel.com