COMPETITIVE INTELLIGENCE
Situation
Company was preparing their strategic plan and wanted
to know how they compared with their top eight competitors.
Problem They had limited and contradictory information about the
competitors.
Solution
We uncovered all the information requested and more, including
the perceptions of each company - by the competition as
well as by major customers.
Benefits
They had a fixed view of their industry and had difficulty
in being objective about the industry. The competitive
intelligence we provided enabled the client to review
their assumptions, and to consider alternative perspectives
- about the competition as well as the marketplace.
For
more information, contact Seena Sharp 310 379-5179 ssharp@sharpmarketintel.com
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